SEO, GEO and AEO: three lenses on discoverability

SEO focuses on helping search engines crawl, understand and surface useful pages. Technical accessibility, relevant content, clear structure and sound measurement remain important foundations.

GEO describes work that improves how clearly a brand and its evidence-based information can be interpreted across generative search experiences. Available signals and product behavior vary, so visibility cannot be guaranteed.

AEO organizes accurate answers around the questions people ask. Good answer content can also strengthen SEO and GEO when it is useful, well sourced and easy to navigate. Choose work based on the audience and channels that matter, then measure signals that are actually available.